제품 데모 시연자

근무 일정

• Product Demonstrators often work part-time and may have shifts during weekdays, weekends, or evenings. Travel to different retail locations or event venues is often necessary.

일반적인 의무

• Learn details and key selling points about the products to be promoted
• 의도한 프레젠테이션 또는 데모를 위한 워크플로우의 개요를 작성하세요. 공급 목록 만들기
• Rehearse presentations in advance (depending on the complexity)
• Establish contact with venues where demonstrations will be done. Review plans, schedules, seating options (if applicable), and any special equipment needed
• 부패하기 쉬운 물품을 조달하고 적절한 냉장 보관이 가능한지 확인합니다.
• Pack all items and travel to work sites. Set up and maintain clean, attractive product display stations such as tables, carts, or booths
• Prepare products and any samples, as needed. Follow safe product handling protocols
• Ensure the availability of a power source and electrical extension cord, as applicable
• Make in-store announcements over store intercoms. Offer free giveaways, if authorized
• Engage with store customers in a friendly manner, generate interest, and answer their questions
• 마케팅 담당자가 사전에 정한 핵심 내용을 효과적으로 전달합니다.
• Make direct sales or collect customer contact information to provide to sales teams
• 필요에 따라 청소용품과 화학약품을 사용해 청결하고 멸균된 스테이션을 유지합니다. 지저분한 공간 정리 및 쓰레기 제거
• Collect customer feedback and report results to marketing teams
  Offer product coupons or other information

추가 책임

• 호스팅 시설의 직원과의 관계 유지
• Train new Product Demonstrators and assistants
• 시연하는 동안 긍정적이고 전문적인 모습과 태도를 보여주세요.
• Tear down display stations and store or transport them
• Manage inventory. Complete expense reports

소프트 스킬

• 적응성
• 창조성
• 고객 서비스
• 효과적인 커뮤니케이션
• 열광
• 독립
• 이니셔티브
• 모니터링 기술  
• 동기
• 조직
• 설득
• 신뢰도
• 책임
• 안전 의식
• 영업 기술
• Sociability
• 건전한 판단
• 체력
• 시간 관리

기술 능력

• Brand awareness
• Food handling skills (for food-related items) and allergen awareness
• 재고 관리
• 운행 중인 자동차
• Product use and product display knowledge
• Safe product handling and preparation
• Sales techniques and Cashier Display Stand usage
• 위생 관행
• 일정 예약
• Setup and teardown of display areas, equipment, tables, etc.

• 대형 소매업체 및 도매 매장
• 쇼핑몰
• Product expos and festivals

Product Demonstrators must have extensive knowledge of the products they showcase, including benefits and unique features that distinguish them from the competition. But that’s only half of their role! As salespeople, they must be engaging and enthusiastic speakers who know how to attract an audience and hold its attention.

They may work nights, weekends, and holidays, often traveling from site to site. It’s a physically demanding gig that requires stamina for standing and driving. Many jobs are part-time, seasonal, or temporary, so it’s not always an option for people who need consistent, full-time work. But Product Demonstrators gain a ton of valuable, first-hand sales experience via frequent customer interaction—which can be rewarding on its own and beneficial for other careers in sales and marketing! 

Consumer preferences can be notoriously unpredictable, so companies must keep up with shopping habits as well as product marketing and demonstration trends. Ideally, they can then determine the best products and strategies to provide to their Product Demonstrators before sending them on the road!

Product Demonstrators receive live, real-time feedback in the field which they can report back to company marketers. Right now there’s a trend towards promoting high-demand products that cater to healthier lifestyles. In some markets, customers are also seeking to buy products made with more sustainable manufacturing practices.

Another trend is that shoppers like the convenience that digital tools bring to the table. That’s why Product Demonstrators use tablets and other devices to engage customers and provide more product information through virtual and augmented reality. Interactive, hands-on workshops and “do-it-yourself” stations are yet another way demonstrations can engage consumers and drive sales!

Many Product Demonstrators love social interaction and meeting new people. Students with backgrounds in sales, teaching, or performing arts are often great for these roles.