Online modules for educators and young people to access self-guided content for exploring careers in the music industry.
 

1. Introduction

Explore a variety of career pathways in music marketing and branding and match your skills and interests to a career in the music industry. The marketing module includes videos, career graphics, one-sheets, practice worksheets, and interactive eLearning activities.

Are you interested in pursuing a career in marketing and branding in the music industry but don’t know what options exist?

By the end of this course, you will be able to do the following when it comes to marketing and branding in the music industry.

2. Explore Career Opportunities in Music Marketing and Branding

Start connecting your passions to a profession in music marketing and branding with the resources below to discover your pathway to success.

Careers in Music Marketing

There are a variety of careers in marketing and branding in the music industry.

1. Marketing Specialist
2. 소셜 미디어 전문가
3. Content Creator
4. Brand Marketer
5. Brand Partnerships
6. Marketing Analyst
7. 체험 마케터
8. 그래픽 디자이너
9. 홍보
10. 홍보
11. 미디어 플래너

3. Understanding Brand Strategy in the Music Industry

A brand is a visual representation of identity. In music, branding takes the energy and intention of an artist’s music and creates a consistent visual style and identity. An artist’s brand helps them to create an emotional connection to their music that captures the attention of fans and the industry.

Start with an overview of Artist Branding and then watch Industry Sessions to learn from industry professionals.

The 3 E’s of Branding

A successful brand creates an experience, a community, and a sense of belonging to something bigger. Think of the 3 E’s of branding as your vision and make that a part of everything you do.

Enable

Whatever brand is chosen should feel simple, effortless, and accessible for anyone who is attracted to it either directly or through the music.

Elevate

The brand should aim to create an experience through the senses. Consider textures, colors, environment, and storytelling.

Enrich

Fans should be able to feel part of what the brand represents. It should resonate and create that sense of community that fans seek.

4. Marketing in the Music Industry

Marketing is a must in the music industry and marketing on digital platforms is essential. Reaching audiences on streaming and social platforms with consistent brand and messaging is used to promote and monetize live shows, new music releases, brand partnerships, collaborations, and merch.

Marketing professionals need to understand the digital landscape and use analytical data to create effective promotional strategies to reach local and global audiences.

Smart social media strategies for artists use the analytics available on most platforms to identify who their audience is, where they are located, and what content appeals to them most.

7 Truths of Music Marketing

Learn the essentials of music marketing

5. Develop a Marketing Plan

Ready to get noticed? Create a marketing strategy using this step-by-step to put a promo plan into action.

Put It Into Action

Now that you’ve had some practice, create your own Marketing Strategy.
Be creative and have fun with your ideas and message!